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distracted driving causes auto accidents

As CEO, you set an expectation of employee conduct and performance. This extends to their time behind the wheel representing your department, your products or your company. You want them to be courteous, successfully avoid auto accidents and avoid distractions. But do you know how many distractions your team members face behind the wheel every day?

 

Research has shown work interruptions can add up to more than 6 hours on a given day. This is even truer behind the wheel where there is a litany of things that can distract a driver, those that are intentional and those that are unintentional. And they can usually be broken down into three categories: visual, manual and cognitive. You’ll notice right away that they’re interrelated, and mobile devices can cause distraction in any or all three categories. So to understand how to combat these competitors for attention, you must first understand the three types of distractions and how they can affect your drivers.

Many distractions exist while driving, but cell phones are a top distraction because so many drivers use them for long periods of time each day. Almost everyone has seen a driver distracted by a cell phone, but when you are the one distracted, you often don't realize that driver is you.

New technology in vehicles is causing us to become more distracted behind the wheel than ever before. Fifty-three percent of drivers believe if manufacturers put "infotainment" dashboards and hands-free technology in vehicles, they must be safe. And, with some state laws focusing on handheld bans, many drivers honestly believe they are making the safe choice by using a hands-free device. But in fact, these technologies distract our brains even long after you've used them.

Make no mistake: This multitasking technology is about convenience, not safety.

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